jerryskc

Whether you are networking your business or looking for a career change, you need to be able to answer the "what do you do?" question. Having a consistent and attention grabbing introduction is very important. I will work with you to understand your business or your career change aspirations to produce an attention grabbing message. You may have an elevator speech already, or not know where to start. Here is what I will do on this gig: - I will provide you with suggestions for an elevator speech for your business, based on information you provide on that business or your role in it - I think that it is important to explain the approach I take, so I will explain that too

Does your website convert traffic? There are two sides to getting web driven leads. First is attracting prospects who are looking for what you do and second is converting them when they get to your site. Do your prospects click "contact us" when they land on your site? If can be frustrating when you have a website that doesn't convert, all that effort apparently wasted. However there is a way to set up your home or landing page that grabs attention fast, and generates those leads. This gig is not about getting you found online or Search Engine Optimization (SEO) and we won't talk about "metatags" and all that good techical stuff - this is about marketing. Marketing is about how your site grabs the attention and starts to build interest, credibility and trust with your target market. That's what I will help you with. I will review your homepage and make recommendations from that point of view, so you can make changes yourself or have your web master do so. I can help you re-write content if necessary, but this is not about making technical changes to your site!

We've all been asked the question: "What do you do?" That provides you with a great opportunity to market your business or what you do with your company. However, on countless occassions, that opportunity is wasted with a generic, uniformative answer that leaves the listener none the wiser, or simply saying: "Oh, interesting" before moving on. Whatever you say in answer to that question is your elevator speech, whether you like it or not! Don't waste this question, don't be intimidated by it either. There are several keys to grabbing attention with your elevator speech and potentially moving into a meaningful conversation with a potential client. You don't need to rely on clever plays on words, a smart sales pitch and you definitely don't need to be a slick salesperson to be successful. However there are some elements you need to consistently get the results you need. This gig will provide you with a guide to what you need to succeed and a structure to put together a successful elevator speech for your business. It will include a template, instructions as well as a list of common mistakes and how to avoid them.

If you are marketing to everyone, you are marketing to no-one. Small businesses especially, but anyone who is looking for clients will benefit hugely from a laser focus on who they really love to work with. It may sound obvious, but many marketing plans fall down on this issue alone and a great many small businesses fail to focus on their IDEAL client. The ideal part is key - not just anyone who will pay you. It can be hard to pin this down especially if you have a business that can serve a lot of different clients BUT it is essential for a successful marketing message. This gig will help you gain that focus and take you through a process to get you there quickly. It works for all businesses and will help you with your entire marketing effort especially your initial introduction, your website, your networking etc. I will help you identify who your ideal prospects are, the characteristics that will help you market to them effectively and where to find your prospects.

Have you received a "black tie" invitation and are concerned about what you need to wear to look great and match the dress code? Worried that you might make social Faux Pas? How about "Black Tie Optional - what does that mean? Is it OK to wear a pre-tied or "clip on" bow tie (yes, you should wear a bow tie!)? How do you tie a self tie bow tie? I am passionate about black tie - it is fun to dress formally and such an invitation is your friend gentlemen - it gives you the chance to look great and maybe even indulge the James Bond that lurks inside you! However many men are confused or intimidated by black tie, and worry that they won't fit in at their event. Maybe you think that it will be OK to wear a dark suit and regular tie to such an event. If you have any concerns or questions, ask them here and I will do my very best to answer them quickly and with reference to other resources you can follow up should you need to. Black tie is great, and you can look great in it. This gig is here to help you dress to impress. Women are great at knowing what to wear - this gig is designed for men!