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  Taking Your Startup Global

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Excerpt from Read Write Web:

Language barriers may seem the most obvious obstacle to navigate around, but they’re not a complete roadblock. Fiverr, which founders Micha Kaufman and Shai Wininger describe as “the next eBay for the services economy,” also launched in 2010.

Fiverr is a social space where buyers and sellers from more than 200 countries network and establish business relationships. Although headquarters is in Tel Aviv, the site is in English, but online translation services such as Google Translate have made multilingual communication easy.

“From what we’ve seen, our users are able to overcome any language barriers. We are planning to provide more language support in the near future,” says Kaufman.


Fiverr Founders


8 common mistakes new businesses make when going global:

  1. Moving too soon instead of executing on a well-thought-out global strategy

  2. Diverting attention to the overseas market at the detriment of domestic business

  3. Being too understaffed to adequately serve the overseas market

  4. Starting in a complex market (a country with a lot of red tape or few English speakers)

  5. Negotiating with the wrong party (e.g., untrustworthy individuals or a bad fit

  6. Too quick to execute on a sale without securing payment

  7. Providing online banking information only to have a bank account cyber-attacked

  8. Not clearly stating on the website if you accept international orders. If your site does accept international orders, specifically list which countries you serve.

Laurel Delaney, founder and president of GlobeTrade.com says research and planning can greatly reduce these errors.

“Find out everything you can about the country where you wish to conduct business,” she advises. “Don’t jump in blindly... only to discover later on that you have taken your eye off the [local] business directly in front of you.

Create a history of success that proves your business model works. Once that happens, you can transfer the knowledge and skill set to just about any place in the world provided there is a demand for your product or service.”

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