Sidra Expertise

Excel & Google Sheets Automation Specialist

Upwork • Freelance

Dec 2019 - Present • 6 yrs 6 mos

✅ Designed and developed custom Excel spreadsheets, dashboards, and templates tailored to client business needs. ✅ Built interactive KPI dashboards, financial models, and performance tracking tools using advanced Excel formulas and visualizations. ✅ Automated repetitive workflows and complex tasks using VBA macros, reducing manual work and improving team productivity. ✅ Created custom Google Sheets solutions including dynamic dashboards, automated reports, and structured templates. ✅ Developed Google Apps Script automations for data syncing, email notifications, scheduled reports, and workflow optimization. ✅ Implemented advanced formulas (XLOOKUP, INDEX-MATCH, QUERY, ARRAYFORMULA, IMPORTRANGE, SUMIFS) for complex data analysis. ✅ Cleaned, processed, and transformed large datasets to deliver accurate, ready-to-use spreadsheets. ✅ Built custom buttons, forms, and user interfaces for non-technical users to easily interact with automated tools. ✅ Integrated Power Query for data import, transformation, and automation across multiple sources. ✅ Provided ongoing troubleshooting, optimization, and support for client spreadsheets and automation systems. ✅ Delivered professional, user-friendly solutions for finance, sales, HR, inventory, and project management teams. ✅ Ensured 100% data confidentiality and secure handling of sensitive business information.

Career Coach | Resume Writer | LinkedIn Optimization Specialist

Fiverr • Freelance

Nov 2017 - Present • 8 yrs 7 mos

I help professionals secure interviews and job offers through targeted resumes, cover letters, LinkedIn optimization, and job search support. With over 10 years of hands on experience, I focus on accuracy, role alignment, and ATS compatibility to deliver measurable results. Key Responsibilities and Achievements • Written and optimized 1,000+ resumes and cover letters for clients across the US, UK, Canada, Europe, and Australia • Achieved a 99 percent interview success rate through customized, ATS friendly documents • Optimized LinkedIn profiles to increase recruiter visibility, profile views, and inbound messages • Managed end to end job application services, including tailored resumes, cover letters, ATS portals, and tracking • Supported remote, onsite, and online job searches across multiple industries including tech, healthcare, HR, finance, and marketing • Maintained clear communication, fast turnaround times, and high client satisfaction, reflected in repeat clients and 5 star reviews My approach is detail focused, professional, and aligned with current hiring standards to help clients stand out in competitive job markets.