Atif Ali

UI/UX Designer & Web Developer

Behance • Freelance

Aug 2019 - Present • 7 yrs 1 mo

I have been publishing UI/UX and web design work on Behance since 2019, and also taking on freelance projects directly through the platform. Completed 4 projects there so far, all with 5-star ratings. I use Behance to document the process rather than just final screens, so clients and collaborators can see the reasoning behind the layout and structure decisions, not only the visuals. ✦ Completed 4 freelance client projects through Behance, each rated 5 stars. ✦ Published UI/UX case studies covering business websites, landing pages, and eCommerce interfaces. ✦ Designed complete page systems in Figma with proper components, typography scales, and colour tokens. ✦ Created dashboard and web app interface concepts alongside marketing site design. ✦ Documented wireframes, user flows, and layout decisions as part of each project. ✦ Maintained a consistent visual standard across projects instead of one-off styles.

Top Rated Plus | Web Designer & CMS Developer

Upwork • Freelance

Jan 2019 - Present • 7 yrs 8 mos

Working on Upwork since January 2019, currently Top Rated Plus with 180+ completed jobs, 1,885 total hours worked, and a 100% Job Success Score. Most of my contracts here are longer engagements, full website projects, redesigns, and ongoing design and development retainers for direct clients and agencies. ✦ Completed 180+ contracts and 1,885 logged hours with a 100% Job Success Score and Top Rated Plus status. Built custom WordPress and Elementor websites, including WooCommerce stores. ✦ Developed Webflow, Squarespace, Wix, and Shopify sites for business and eCommerce clients. ✦ Delivered standalone UI/UX projects in Figma with full component libraries and developer handoff. ✦ Audited and redesigned existing websites to fix information architecture, layout, and technical SEO issues. ✦ Worked as a white-label partner for marketing and design agencies under their branding. ✦ Managed long-term retainers covering content updates, new page builds, and performance monitoring.

Senior UI/UX Designer & CMS Developer

Fiverr • Freelance

Aug 2018 - Present • 8 yrs 1 mo

8+ years of experience in UI/UX design, website design, and CMS development. I started on Fiverr building single-page and small-business websites, then moved into full design-to-launch projects and conversion-focused redesigns for clients across the US, UK, Australia, and Europe. ✦ Completed 640+ orders covering website design, redesign, and full CMS builds. ✦ Designed and developed sites on WordPress, Webflow, Squarespace, Wix, and Shopify. ✦ Handled complete UI/UX projects in Figma, from wireframes to developer-ready design systems. ✦ Rebuilt underperforming websites around conversion, fixing structure, messaging, and page flow. ✦ Delivered on-page SEO, page speed optimisation, and mobile responsiveness as part of every build. ✦ Worked with clients in eCommerce, real estate, healthcare, construction, travel, and professional services. ✦ Provided post-launch support and training so clients could manage their own content.