I will build brand strategy and positioning for startups, coaches, founders, ecommerce


About this gig
Is your brand struggling to stand out, attract the right audience, or clearly communicate its value?
I will build a practical brand strategy and positioning that helps your business become clearer, more differentiated, and easier for customers to understand and choose.
Perfect for: startups, founders, coaches, consultants, personal brands, and ecommerce businesses.
What I Can Help You With:
Brand Strategy
Brand Positioning
Brand Differentiation
Target Audience Strategy
Ideal Customer Profile
Competitor Analysis
Value Proposition
Unique Selling Proposition (USP)
Brand Messaging
Brand Voice Strategy
Brand Personality
Brand Pillars
Brand Purpose & Values
Founder/Personal Brand Positioning
Ecommerce Brand Strategy
Whether you're launching, repositioning, or struggling with unclear messaging, I'll help you define who you serve, what makes you different, why customers should choose you, and how your brand should communicate its value.
You'll get a clear strategic direction you can apply to your website, marketing, content, sales, and future branding decisions.
Message me before ordering so we can determine the right strategy for your business.
Get to know Alexandro
SPECIALIST ON BRAND STRATEGY, BRAND GUIDELINES AND PRINT ON DEMAND T SHIRTS
- FromItaly
- Member sinceSep 2026
- Avg. response time1 hour
Languages
Italian, English
My Portfolio
FAQ
Do you work with startups that haven't launched yet?
Yes. I can develop a brand strategy and positioning direction for pre-launch startups based on your business model, target audience, market, competitors, and goals.
Can you help if I already have an established brand?
Absolutely. Existing brands can benefit from a positioning audit, differentiation strategy, messaging refinement, or repositioning without completely rebuilding the brand.
Do you provide logo design?
This gig focuses on strategy and positioning, not logo design. The strategy can, however, provide the strategic foundation for a future visual identity.
Can you help with personal brands and coaches?
Yes. I can help coaches, consultants, founders, and personal brands clarify their audience, positioning, differentiation, value proposition, and messaging.
Can you create an ecommerce brand strategy?
Yes. Ecommerce projects can include customer positioning, competitor differentiation, value proposition, brand messaging, and strategic direction for communicating product value.
Do you analyze competitors?
Competitor analysis is included in the Standard and Premium packages. The analysis focuses on positioning, messaging, differentiation, and opportunities rather than simply listing competitors.
What do you need from me to start?
I'll typically need information about your business, target audience, products or services, competitors, current brand, goals, and any existing website or marketing materials.
Will you give me actionable recommendations?
Yes. The goal is not simply to produce a strategy document. Your deliverables are designed to give you practical direction that can inform your website, marketing, content, sales messaging, and future branding decisions.
Can you reposition an existing business?
Yes. If your current positioning feels generic, unclear, outdated, or disconnected from your target audience, I can develop a strategic repositioning direction.

