I will moderate focus group discussions and interviews

In oversaturated markets, consumers get spoilt for choice. Is this the reason your sales are declining, or is it your communication strategy, or have your consumer tastes changed overnight?

I am the detective that can help you uncover all the unknowns & find the root of the problem. I can help identify the gaps in your strategy & provide you with actionable insights through comprehensive research.

These are the services I provide :

️ Survey Design & Analysis.

️ Focus Group Discussion - Moderation, Note-keeping

️ Personal Interviews - Designing the questionnaire & discussion guide (please message me for work samples.)

️ Qualitative analysis - Thematic, content-based, narrative analysis.

️ Software worked on: Nvivo, DScout

I worked in advertising agencies after completing my MBA in marketing & communications. During that time, I developed marketing strategies for brands by analyzing the competitors and consumers to find creative ways to advertise their product/service. The brands I worked with include Volkswagen, P&G & MTV India.

Do let me know if you've any queries. Looking forward to working with you!