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I will audit your ga4 and GTM conversion tracking
Google Ads and tracking, plus Meta, CRM and email
I connect your ads to your CRM, so you can see which ad spend turns into paying customers. Most problems I'm hired for sit between tools: the ads run and the CRM fills up, but reporting stops at the f...
About this Gig
Reports disagree. Google Ads counts one number, GA4 another, and the backend a third that matches neither. Usually that is not three broken systems. It is one event firing in the wrong place, or twice, or never at all.
This audit follows the chain end to end: GA4 configuration, the GTM container, whether your key events fire and fire once, how Google Ads and Meta receive them, and where consent or a redirect quietly drops the signal. You get back what is broken, what it costs you in reporting terms, and the order I would fix it in.
Basic is a health check of GA4, the GTM container and your key events; Standard adds Google Ads and Meta conversions, duplicate events and Consent Mode, and Premium adds server-side tagging and offline conversions with a fix order.
Google Partner since 2019, 105 clients. I start from what the numbers are meant to prove rather than from the tag list.
If the tags turn out to be fine and the problem sits in the offer or in how enquiries get handled, I will tell you that instead.
Other Web Analytics Services I Offer
FAQ
How is this different from your Google Ads audit?
This one starts from measurement: how events are built and sent. The Google Ads audit starts from the ad account and what its bidding learns from. Not sure? Tell me what you are seeing and I will point you to one of the two.
Do I need GTM installed already?
No. If there is no container, the audit says what to install and in what order.
Do you work with Shopify, WooCommerce and custom sites?
Yes, all three.
Is Consent Mode checked?
On Standard and Premium, yes: whether defaults, the banner and the tags follow the visitor's choice. Nothing lost that consent allows, nothing sent that it does not.
