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I will clarify your brand positioning and identify what is blocking your value
Brand Positioning Consultant
I help demanding brands, leaders, and projects clarify their positioning when offer, discourse, experience, or distribution no longer reflect their actual value. My approach is grounded in fieldwork: ...
About this Gig
Most brand problems are not communication problems. They are positioning problems. Adding more content, campaigns, or channels only amplifies the confusion.
The Framing Session identifies what is genuinely blurring your brand's value before any new investment is made.
Built for demanding brands and leaders where the offer is real, but something prevents the market from reading the value clearly.
Three phases:
Initial 60-minute session to map the context and key tensions
Targeted analysis of your offer, discourse, and website
Structured restitution and decision memo: what to stop, what to tighten, what to do next
What you receive:
Sharper reading of your situation, clearly identified priorities, actionable decision memo. 3-month follow-up session included.
This gig begins with a brief qualification exchange to verify your situation fits this format.
5+ years across LVMH (TAG Heuer) and Swatch Group (Longines), from retail to headquarters. Author and columnist on brand positioning and desirability.
FAQ
Who is this for?
Brands and leaders whose positioning is unclear to the market — not because the product lacks quality, but because offer, discourse or distribution no longer make the real value legible.
What do you deliver exactly?
A written decision memo with clearly identified priorities and next steps — immediately actionable, no generic recommendations.
Do you work in French?
Fully bilingual French and English.
