I will set up meta conversion API server side tracking with GTM and stape
Helping businesses unlock growth with accurate GA4 and GTM tracking
About this Gig
If your Facebook Ads show missing conversions or inconsistent reports, browser privacy updates and ad-blockers are likely the reason. I help you recover lost data and improve attribution using Facebook Conversion API (CAPI) with Google Tag Manager Server-Side Tracking (SST) and Stape. This setup sends clean, reliable conversion data to Facebook.
Perfect for lead generation and eCommerce businesses that want accurate reporting and better ad optimization.
What I will do for you :
- Facebook CAPI using GTM Server-Side tracking with Stape
- Full-Funnel E-commerce Tracking
- GA4 & Google Ads Server-Side Tracking
- Same-origin setup via Cloudflare
- Advanced Matching: Send hashed customer data to improve attribution accuracy.
Why choose this setup?
- Better conversion attribution
- Lower cost per result (CPA)
- Privacy-friendly & future-proof
Platforms I Work With: WordPress & Shopify
The Tech Stack:
- Google Tag Manager (Web & Server Containers)
- Stape.io (The most reliable SST hosting)
- Cloudflare (For Same-Origin first-party data)
- GA4, Google Ads, & Facebook(Meta) CAPI
Do you have any questions? Feel free to message me.
PLEASE CONTACT ME BEFORE BUYING A PACKAGE! THANK YOU!
Other Web Analytics Services I Offer
FAQ
Why do I need Facebook Conversion API tracking via Server-Side?
Moving to server-side tracking with Stape allows you to bypass ad-blockers and iOS restrictions by sending data from your server, not the browser. This first-party approach extends cookie life and boosts Event Match Quality, directly lowering your CPA and scales ad performance.
Why use Stape and Cloudflare together?
Stape is the best hosting for GTM Server-Side, and Cloudflare allows us to create a "Same-Origin" setup. Together, they allow your tracking to bypass "Third-Party" cookie blocks.
Why do I need "Same-Origin" setup via Cloudflare?
Standard subdomains (like gtm.yourwebsite.com) are often flagged as 3rd-party by Safari (ITP), deleting cookies in 24 hours. Same-Origin setup makes tracking look like your native code, extending cookie life to 7–30 days. This ensures accurate attribution for sales occurring days after a click.
Is "Same-Origin" included in all packages?
You can add it as an 'Add-on (Extra)' to the Basic & Standard packages, but it is included in the premium package. However, I believe Same-Origin is essential for SST to be effective. Without it, browsers like Safari still delete your cookies quickly.
Will this fix my "Low Match Quality" score in Facebook Events Manager?
Yes. By sending server-side data (CAPI), we provide facebook with more "match keys" (like hashed email). This significantly increases your "Event Match Quality" score, which helps the algorithm find your target audience more efficiently and lower your CPA.
Do I need to pay for extra tools like Stape?
Yes, server-side tracking requires a server to "host" the data. I recommend Stape.io (most cost-effective). During our kickoff, I will help you choose the best plan for your traffic volume and assist with the account setup.
What do I need to provide?
You will need to provide partner access to your Facebook (Meta) Pixel/Dataset and Events Manager and to GTM container for tracking setup. You will also need to provide access to a Stape.io and a Cloudflare account. For premium plan, you will also need to provide edit-level access to GA4 & Google Ads
Which E-commerce events are included in the "Full Funnel" tracking?
To ensure you have a complete view of your customer journey and avoid data gaps, I set up the four essential funnel events: 1) ViewContent 2) AddToCart 3) InitiateCheckout 4) Purchase

