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English
$
USD
I will setup GTM server side, facebook capi, and ga4 advanced tracking
About this Gig
In the current digital landscape (iOS14+, Ad Blockers, and Cookie restrictions), relying solely on browser-based tracking is a business risk. If you can't trust your data, you can't scale your campaigns.
I offer a strategic, high-level technical implementation to fix your signal loss and ensure your analytics reflect reality.
1. Google Analytics 4 (GA4)
- Full property migration and setup ensuring data integrity.
- Advanced E-commerce tracking with Data Layer variables.
- Custom Event creation and Goal/Conversion definitions.
2. Meta/Facebook Conversion API (CAPI)
- Server-to-Server tracking implementation to bypass browser limitations.
- Advanced Event Match Quality improvement.
- Event Deduplication to Facebook doesn't count the same sale twice.
3. GTM Server-Side
- Cloud Server provisioning (Stape.io or Google Cloud Platform).
- First-Party Cookie configuration to extend cookie lifespan.
- Fix your signal loss and ensure your analytics reflect reality.
FAQ
What access do I need to provide to get started?
To work efficiently, I need Administrator access to your Google Tag Manager, Google Analytics 4, and your Website Backend (Shopify/WordPress/Admin Panel). For CAPI, I will also need access to your Meta Business Manager (Pixel settings).
Is the Server-Side hosting included in your fee?
No. My fee covers the technical setup and configuration. The hosting for the server container (Google Cloud Platform or Stape.io) is a third-party cost that you will pay directly to the provider. I will help you set up the account to ensure you choose the most cost-effective plan for your traffic vo
Will this guarantee better sales or ROAS immediately?
I fix the accuracy of your data, not the quality of your ads. When implemented the algorithms will receive better signals, allowing them to optimize more effectively over time. Think of this as fixing a broken speedometer: it helps you drive better, but you still need to steer the car.
I already have the Facebook Pixel installed. Why do I need CAPI?
The Browser Pixel is blocked by Ad Blockers, iOS14+, and Safari. The Conversion API (CAPI) sends data directly from the server, bypassing these blocks. I set them up to work together (with deduplication) to ensure you capture the maximum amount of data possible without counting the same sale twice.
Can you work with custom-coded websites?
Yes. Unlike many marketers who only know plugins, I have a background in Front-End Development. I can code custom DataLayers for bespoke websites. However, please contact me before ordering so I can review your specific tech stack.
What happens if I update my website theme later?
The tracking setup relies on specific elements (DataLayers and CSS Selectors) on your site. If you drastically change your theme or checkout flow, the tracking might break. I deliver a robust setup, but significant website changes will require a check-up or maintenance.
