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I will develop win themes and discriminators for your gov proposal
About this Gig
Win themes are the backbone of every competitive government proposal. I will develop strategic themes that map directly to evaluation criteria, differentiate you from competitors, and give evaluators clear reasons to score you higher.
What you get:
- Win themes mapped to each evaluation factor
- Feature-Benefit-Proof (FBP) statements for key discriminators
- Ghost themes to neutralize competitor strengths
- Executive summary framework built on your themes
About me: Former Air Force contracting officer. I have sat on source selection teams and know what separates a winning proposal from one that checks boxes. Your themes need to do more than restate requirements. They need to tell evaluators why you.
Send me the solicitation and a summary of your strengths. I will build the strategic messaging.
FAQ
What information do you need from me?
The solicitation, your company strengths/differentiators, and any intel on the incumbent or competitors.
What are ghost themes?
Themes that subtly highlight your strengths in areas where competitors are weak, without naming them directly.
Can you develop themes without the full RFP?
I can work from a sources sought, draft RFP, or even a PWS/SOW, but the more complete the solicitation, the better the themes.
