I will facebook conversion api, pixel tracking via GTM and ios 14 update

Why need FB Conversion API?

The Facebook Conversion API (CAPI) is a powerful tool that empowers businesses and advertisers to track user interactions and conversions on their websites more accurately and securely. Unlike traditional browser-based tracking methods, CAPI operates on the server side, allowing data to be sent directly from the webserver to Facebook's servers. This approach enhances data accuracy, reduces the impact of ad blockers, and ensures compliance with privacy regulations. It provides businesses with a deeper understanding of user behavior, enables cross-device tracking, and allows for the tracking of custom events and conversions. The data collected through CAPI is crucial for optimizing ad campaigns, improving targeting, and gaining valuable insights into the customer journey, ultimately enhancing the effectiveness of online advertising efforts

What I will do for you?

1.    Setup Facebook Pixel

2.    Setup Facebook Conversion API or server-side tracking

3.    Facebook Event tracking via GTM server ( Page View, ViewContent, Add to Cart, Purchase)

4. Customer info track

5.    Domain Verification