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$
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I will design brand guidelines for your business
Alex Mckelvey
About this gig
Whether youre launching a new business, refreshing an existing brand, or rolling out a rebrand, I can help you create clear, professional brand guidelines that bring consistency across every touchpoint.
Brand guidelines are essential for maintaining a cohesive identity across digital, print, and physical applications. I dont just define your colours and typography I show you how to apply them in real-world scenarios so your brand is consistent, intentional, and easy to implement moving forward.
Whats included in every package:
- Carefully curated colour palette tailored to your brand
- Colour usage guidance with practical examples
- Typography selection and usage rules
- Logo usage guidelines (for existing logos)
Standard & Premium packages include:
- Iconography system
- Stationery design
- Dos and Donts guide
- Brand patterns
- Imagery & texture direction (where relevant)
Premium package only:
- Includes everything in the Standard package
- PLUS logo design included
If you need anything added or removed from a package, I can also create a bespoke offer tailored to your exact requirements.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Alex Mckelvey
Alex Mckelvey
Turning Creative Visions into Stunning Realities
- FromUnited Kingdom
- Member sinceOct 2021
Languages
English
With over 10 years of design experience, I specialise in branding, website design, and layout/print work through Forma Creative Studios. I create cohesive brand identities, intuitive website designs, and high-quality print and layout materials that communicate clearly and effectively. My approach blends creativity with strategic thinking to help businesses stand out, build trust, and connect with their audience through polished, consistent design across digital and print touchpoints.
My Portfolio
FAQ
What do I need to supply to get started?
I’ll need your logo (if you already have one), any existing brand assets, a brief overview of your business, and examples of styles you like (if available). Don’t worry if you’re starting from scratch — I can guide you through everything.
Can I tweak what’s included in a package?
Yes. If you need something added or removed from a package, I can create a bespoke offer tailored to your exact requirements so you only pay for what you need.
What kind of brands do you design for?
I work with a wide range of businesses including startups, corporate companies, and service-based brands across sectors such as finance, construction, recruitment, and lifestyle brands.
What other services do you offer?
Alongside brand guidelines, I also offer full brand identity design, logo creation, website design, and layout/print design such as brochures, presentations, and marketing materials.
What files will I receive?
You’ll receive fully editable source files (typically Adobe Illustrator/InDesign or PDF depending on the deliverable), along with export-ready files for both print and digital use.
