I will build a brand and communication strategy for you


About this gig
Most brands and creators that struggle to sell through social media have a positioning problem. The product is good, the values are real, but the communication never makes the market see it.
I work with founders who want their communication to finally match the quality of what they deliver. I'm a brand strategist, which means I build the layer that makes execution right: who your brand is, who it's for, and why someone chooses it over a cheaper option.
Every project starts with your brand foundation and positioning, then deepens into audience, personas, products, and commercial strategy, and can extend into a full communication system with brand voice, visual identity, and social media direction. You choose how deep we go through the three packages.
To achieve this result, we hold 2 to 4 meetings, depending on your chosen package.
You leave with clarity you can act on, not a document that sits in a folder. You'll know how to build a brand that stops competing on price and starts being chosen for what it stands for.
If you're building something you believe in and want it to be understood, this is where we start.
Get to know Alice R
Content and Brand Strategist
- FromBrazil
- Member sinceJul 2026
Languages
English, Portuguese, Spanish, French
My Portfolio
FAQ
Do you post on my social media or manage my accounts?
I can, since I have 5 years of experience in social media management. But I always start with strategy, because posting without it is money spent for nothing. You'd be putting out content that looks busy without moving your business forward. Once the strategy is clear, we know exactly what to pos
What's your experience and background?
I have 4 years building brand and communication strategies, 5 years in social media management, more than 4 specialized courses in the field and an ongoing MBA in Marketing and Project Management. My work connects brand communication to real business results.
What kind of brands do you work with?
All kinds. Products or services, just starting or established, the strategy adapts to your business and market. I have a special affinity for purpose-driven and sustainable brands, but the method works across any niche where a founder wants communication that matches what they deliver.
What exactly do I receive at the end?
A complete, organized strategy document you can act on right away and keep using as your brand grows. Depending on the package, it covers positioning, audience and personas, competitor analysis, commercial strategy and a full communication and social media system.
How do we start and what do you need from me?
After you order, I'll send you a questionnaire to understand your brand, your market and your goals. From there, depending on your package and your availability, we align through a few conversations. It can be one longer session or a handful of shorter ones, whatever fits your routine best.
Which package is right for me?
If your brand was never clearly positioned, start with Anchor. If you know who you are but need the full strategy behind audience, product and sales, choose Current. For everything translated across platforms, Horizon. Not sure? Message me before ordering and I'll guide you honestly.

