I will your go to market strategy and product launch plan
Brand Positioning and Go To Market Strategist
About this Gig
A launch date is not a launch plan.
I build the plan that gets your product in front of the right people, in the right order, with a number attached to each step so you know by week 3 whether it's working.
WHAT YOU GET
Ideal customer profile and the one message that moves them
Channel mix chosen for your budget and your team's actual capacity
A 90-day sequence: what happens in week 1, week 4, week 12
Funnel map from first touch to paid, with the leak points marked
Budget allocation and the KPIs that tell you to double down or stop
Launch checklist you can run without me
WHY ME
I coordinated FC Bayern Munich's first official NFT collection and drove the FootballStars roadmap from ideation to user acquisition. I've launched into cold markets with small budgets and I plan for the budget you have, not the one a case study had.
WHAT THIS IS NOT
Not a template with your logo on it. If your product isn't ready to launch, I'll tell you before you order.
Message me with what you're launching and when.
FAQ
How early should I book this?
Four to six weeks before launch is ideal — early enough to change the plan, late enough that the product is real. Later is workable; I'll just be blunter about what to cut.
Do you run the campaigns as well?
Not inside this gig. This is the plan and the assets to brief it. If you want ongoing execution, message me about a monthly arrangement.
What if my budget is tiny?
Say so in the brief. A €500/month plan and a €50,000 plan are different documents, and pretending otherwise wastes your money.
B2B or B2C?
Both. Most of my recent work is B2B and founder-led brands; tell me which and I'll shape the channel mix accordingly.
Do you use AI?
For market research and to stress-test the plan. The sequencing, budget calls and channel choices are mine. Prefer no AI? Just say.

