I will write scroll stopping facebook and instagram ad copy
About this Gig
Ad spend without great copy is just paying for impressions.
Meta's ad platform is powerful. But the algorithm only gets your ad in front of the right people after that, your copy has to do the selling.
Most brands write their own ads. And it shows.
Generic hooks. Vague benefits. CTAs that say "Shop Now" and nothing else.
I write Meta ad copy that does the heavy lifting from line one.
What I deliver for every ad:
Primary text (the body copy that earns the click)
Headline (the line under the image that seals the decision)
Description text (the detail that handles final objections)
Multiple hook variations so you can A/B test from day one
I write for cold traffic, warm audiences, and retargeting and the copy for each is fundamentally different. I know the difference.
My ads are built around a clear emotional trigger, a specific desired outcome, and a CTA that gives the reader a reason not just a command.
I don't do fluffy "lifestyle" copy that sounds nice but doesn't convert. I write direct-response ads that have one goal: get the click, earn the sale.
If your current ads are burning budget without results the copy is almost certainly the problem.
Language:
English
Advertising medium:
Search engines
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Social media
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
My Portfolio
FAQ
Do you create the ad creatives (images/videos) too?
No — I write the copy only. But I'll include creative direction notes suggesting what type of visual would pair well with each ad variation.
How many words is the primary text?
Typically 80–150 words — short enough to read in the feed, long enough to persuade. I avoid word count padding. Every sentence earns its place.
Can you write for both Facebook and Instagram?
Yes — the copy works across both placements. If you need Feed vs. Stories copy specifically, mention it and I'll adapt the format accordingly.
