I will research and prioritise an SEO strategy for your website

An organic strategy is, to a certain extent, a digital, organic positioning document. For existing businesses, Ill go through:

• the product or service you're offering
• the current market environment
• the current state of your website including technical, content and backlinks
• the potential multipliers to conversion for your audience (assuming your Google Analytics is set up in a manner that allows for this)
• what to prioritise and why in your strategy execution
• the history of the company, including historical earnings and revenue
• the goals and targets you have set for your business, including why or how they should be changed based on the in-flight digital marketing strategy
• the other marketing verticals youre working in and the spend youve got there for context and if it makes more sense to focus there based on the goals you have

This is a strategic document. Im not going to be telling you detailed specific tactics on how to get to these goals. Ill tell you where you should be focusing your time and why, and provide a brief overview of the prioritized tactics.