I will build your brand strategy and visual identity system


About this gig
Turn your brand strategy into a usable visual identity in the same order.
I combine brand strategy with AI-powered production. Every package starts with your audience, positioning, voice and key messages; higher packages add your logo, a brand guide, images and launch content.
What you can get:
- Brand strategy: audience, positioning, voice and tone, key messages, tagline
- Visual identity: palette, typography, mood board, and a new logo or a refresh of yours
- A brand guide PDF your team or designer can follow
- Images made from your own product or service, not generic stock
- Launch content: short vertical videos with sound and social posts with captions and a calendar
Why me: I built a fast-food brand from zero, from the branding and the AI photo and video to its ordering page, and rebuilt its account from 0 to 3,000 followers after losing the previous one. I have delivered paid work for brands in music, legal services, retail, ecommerce and fashion and beauty.
Spanish: native. English: professional working proficiency; regular work conversations with US-based counterparts.
Message me with your business and your goal and I will tell you which package fits.
Get to know Impossible Labs
AI brand studio for brand strategy, visual identity and AI video
- FromColombia
- Member sinceOct 2022
- Avg. response time1 hour
Languages
English, Spanish
My Portfolio
FAQ
Do you use AI?
Yes. I make the strategy and design decisions; AI speeds up the production of images and videos. Images are built from your real product or service, and you receive final files.
What do you need from me?
What you sell and to whom, your current logo or materials if you have them, 3 competitors or references you like, and photos of your product or service.
Can you refresh my current logo instead of making a new one?
Yes. If your logo works, we keep its essence and adjust it so it fits the new identity.
What files will I receive?
A brand guide in PDF, your logo in PNG with a transparent background and in vector SVG, images in JPG or PNG, and videos in vertical MP4.
How do revisions work?
You send all your changes together in one message per round: 1 round in Basic, 2 in Standard and Premium.
Do you manage my social media or run ads?
Community management is not included. A separately scoped Meta or TikTok campaign may be available after the brand is set up; ad spend is separate.
Do you work in Spanish?
Yes. Spanish is my native language.

