Social Media Copywriting

You can share almost any kind of content via social media. Here are some of the main types of social media content you're likely to see. Videos and live videos are very popular on social media. The ideal video length depends on the platform. Images are also very popular. This content category includes memes and infographics. Businesses also enjoy success with user-generated content on social media. Interactive content like contests and quizzes also work well on social media.

The more engaging social content is, the more likely it is to convert to website traffic. Eventually, some of this traffic can convert to leads and sales. Some of the highest converting types of social media content include videos and live videos, which become more popular every year. Interactive content like quizzes converts well, too. People also respond well to contests and sweepstakes. And if you run a giveaway on social media, you're sure to generate comments, likes, and shares.

To create a great social media content plan, understand who your followers are and what kind of content they like. You can find this via analytics tools in each social media platform. You can check what competitors are doing to get content ideas. Know what you want to achieve, such as raising brand awareness, or getting traffic to your site. Figure out what platforms you should be on, and how often you want to post, and how you'll measure success.

There's no easy answer to how often to post content on social media platforms, because each platform is different. For example, most people agree that you should post once (or at most twice) daily on Facebook and Instagram. Because Twitter is busy, you can post much more often. Studies agree that you can post anywhere between 15 and 30 times daily. The suggested posting frequency for LinkedIn is once daily. Ideal posting times and days also vary by social platform.

The best way to share content on multiple social media platforms at once is to use a social media management tool. There are dozens to choose from. When choosing a social media management tool, look out for whether there's a free plan, the number of social media sites supported, and the type of analytics provided. You can also consider hiring a virtual assistant to handle social media posting for you.