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I will create a book marketing plan and strategy for authors
Michelle
About this gig
Not sure how to market your book, reach the right readers, or build a plan that actually fits your goals?
I will create a practical, customized book marketing plan and promotional strategy based on your book, genre, target audience, and marketing objectives.
Instead of giving you a generic checklist, I will research your book and audience and develop a structured strategy showing you where to focus your marketing efforts and how to approach them.
What your book marketing strategy can cover:
- Target audience and reader research
- Book positioning and messaging
- Competitor and comparable-book research
- Book launch strategy
- Pre-launch and post-launch marketing
- Goodreads marketing opportunities
- Amazon book marketing opportunities
- Social media promotion ideas
- Author platform strategy
- Influencer and creator outreach opportunities
- Book community and reader outreach
- Content marketing ideas
Whether you're preparing to launch a new book or trying to improve the visibility of an existing title, I'll help you turn your goals into a clear and actionable marketing roadmap.
Send me your book details and marketing goals, and I'll create a strategy tailored to your book.
Get to know Michelle
Michelle
A professional book marketing specialist
- FromUnited Kingdom
- Member sinceSep 2026
Languages
English, Spanish, French, German
I’m a professional book marketing specialist helping authors and publishers increase visibility, reach targeted readers, and build awareness around their books. I specialize in book promotion, ebook marketing, Amazon KDP marketing, book launches, influencer outreach, and reader-focused campaigns. My approach combines strategic research, targeted promotion, and audience outreach to connect books with the right readers. Whether you’re launching a new book or looking to increase exposure for an existing title, I’m here to help you create a stronger presence and promote your work effectively.
My Portfolio
FAQ
Is this a generic book marketing plan?
No. I tailor the strategy around your book, genre, audience, goals, positioning, and current marketing situation.
Can you create a strategy for a book that has already been published?
Yes. The strategy can be designed for a new launch, relaunch, or ongoing promotion of an existing book.
Can you help me identify my target readers?
Yes. Audience research is included in the appropriate packages and can be used to identify relevant reader segments and communities.
Does the marketing plan include Goodreads and Amazon?
Yes, when relevant to your book and goals. I can identify opportunities and recommend how these platforms can fit into your overall strategy.
Do you guarantee book sales or rankings?
No. Marketing outcomes depend on many factors, including the book, market, audience, offer, pricing, reviews, platform performance, and execution. I provide research and a strategic action plan rather than guaranteed results.
