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I will create a strategic brand playbook you can actually use
Ann Lilly Jose
About this gig
There are way too many brands, and way too much noise. What makes yours a voice worth listening to is a clear brand strategy.
I create strategy-driven brand playbooks that define your identity, your audience, your voice, and the central truth your brand should never lose sight of.
Here are three package options for you to choose from:
BASIC - Strategic Snapshot ($75)
4-5 pages of strategic clarity.
Includes: brand positioning, target audience definition, and core value proposition.
STANDARD - Starter Brand Playbook ($125)
7-8 pages of focused strategic foundation.
Includes: everything in Basic, plus brand voice & tone, messaging pillars, and a simple usage guide.
PREMIUM - Ultimate Strategy Playbook ($220)
10-15 pages of in-depth strategy.
Includes: full positioning, audience personas, messaging framework, content direction, and campaign buckets.
If you're ready to move past noise, guesswork, and scattered messaging, this playbook could be the game-changer your brand needs!
Get to know Ann Lilly Jose
Ann Lilly Jose
Seasoned Writer, Intuitive Strategist, Poetic Musician
- FromIndia
- Member sinceAug 2020
- Avg. response time2 days
- Last delivery3 years
Languages
Malayalam, English, Hindi
I am a writer in everything I do.
I write poetry, fiction, lyrics, and songs, and I care deeply about rhythm, emotion, and storytelling. I’m drawn to language that feels alive and lingers long after it’s read or heard. That creative instinct sits at the centre of my work.
Professionally, I’ve worked in copywriting, content writing, brand and content strategy, social media management, and online community building. I also explore digital-first design like eBook covers and social media creatives, always approaching visuals with a writer’s eye.
I'm excited for the opportunity to work with you!
FAQ
Is a strategy playbook even necessary?
When a brand is aligned to its core truth, positioned right in its market, and speaks the language of its target audience, it is much more likely to succeed than a brand without a strategy. That being said, strategy is a framework from which content and marketing stems, which in turn drives growth.
Is this the same as brand identity?
Brand identity is a crucial part of the brand strategy playbook, but it's not everything. There are more factors that go into creating a strategy playbook. However, please keep in mind that this gig does not provide visual identity (logos, colour palettes, typeface kits, etc.).
