I will set up ga4, GTM and server side conversion tracking that actually works

Gig description around 1,150 characters, just under Fiverr's 1,200 cap:

Your tracking is lying to you. I find out why.

Most tracking gigs install a tag and call it done. I get called in when that hasn't worked when the numbers in GA4 don't match Shopify, when Meta reports half the conversions Google does, when a "working" pixel quietly stopped firing three months ago and nobody noticed.

22 years in digital marketing, and tracking forensics is the part I actually enjoy. Duplicate purchase events, cross-domain sessions falling apart at the checkout, consent mode blocking your own data, iOS attribution gaps, dataLayer values arriving as strings instead of numbers, GTM firing on a trigger that stopped matching after a site rebuild I've found and fixed all of it.

What you get: a proper diagnosis before I touch anything. I'll tell you exactly what's broken, why, and what it's been costing you in wasted ad spend. Then I fix it and prove it's fixed with side-by-side data.

Ecommerce, lead gen, ticketing, healthcare. Server-side GTM, GA4, Meta CAPI, Google Ads, consent mode v2.

If your data has never quite added up, that's the job I want.