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I will develop your brand strategy and visual direction
Anthony L
About this gig
I will help you define a brand that is clear, distinctive, and capable of guiding real creative decisions.
Drawing on more than 15 years of experience across branding, advertising, digital products, and integrated campaigns, I develop strategic foundations that connect your business goals to a compelling visual and verbal direction.
Depending on your package, the work may include:
- Brand positioning and value proposition
- Audience priorities and insights
- Brand promise and strategic pillars
- Competitive differentiation
- Voice and messaging principles
- Creative territories and mood direction
- Visual identity principles
- Launch and activation recommendations
My experience includes global brand campaigns, regulated product launches, integrated digital experiences, and scalable identity systems.
This service focuses on strategy and creative direction. Final production assets, extensive naming work, or a complete logo family can be added through a custom offer.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Anthony L
Anthony L
Creative Director, Brand Campaigns, UX and Strategy
- FromUnited States
- Member sinceJan 2023
- Avg. response time5 hours
Languages
English
I’m a Creative Director with 15+ years of agency experience turning business challenges into compelling brands, campaigns, and digital experiences. I’ve led work for Charles Schwab, Verizon, Lamb Weston, Public Storage, Prudential, TD Ameritrade, and JLL. My services include creative direction, brand strategy, UX and website audits, pitch decks, integrated campaigns, and design consultation. I combine clear strategic thinking, visual storytelling, performance data, and collaborative leadership to deliver creative work that is both distinctive and commercially effective.
My Portfolio
FAQ
What is included in brand strategy and visual direction?
Depending on your package, the project can include brand positioning, audience priorities, value proposition, strategic pillars, voice principles, competitive differentiation, creative territories, visual direction, and activation recommendations.
How do the three packages differ?
The Brand Diagnostic evaluates and redirects an existing brand. The Strategy Blueprint develops a stronger strategic foundation. The Brand Foundation adds creative territories, identity direction, and a practical launch roadmap.
What do you need before starting?
Please provide an overview of your business, target audience, objectives, competitors, current brand materials, desired customer perception, existing research, and the names of the primary decision-makers.
Does this Gig include logo design?
No. The standard packages establish the strategy and visual direction that should guide an identity. Logo design and a complete visual identity system can be added through a custom offer.
What does visual direction include?
Visual direction may include mood-boards, color and typography principles, imagery style, composition, creative references, and examples showing how the brand could appear. The exact deliverables depend on your selected package
Is customer or market research included?
I will review supplied research and conduct relevant secondary and competitive analysis. Interviews, surveys, focus groups, and other primary research are not included unless purchased separately.
Are brand naming, taglines, and copywriting included?
Naming and extensive copywriting are separate services. Selected packages may include voice principles, message hierarchy, and directional tagline ideas, but not a complete naming or copywriting engagement.
Will I receive editable source files?
Final strategy and direction are delivered as a presentation-ready PDF. Organized editable files can be included when specified in the package or purchased as an extra.
What counts as a revision?
A revision is one consolidated round of adjustments to the agreed strategy or visual direction. It does not include a new strategic direction, additional concepts, new research, or deliverables outside the original scope.
Can you produce the final brand assets after the strategy?
Yes. Logo design, brand guidelines, presentation templates, social assets, campaign materials, website direction, and launch toolkits can be scoped as Gig extras or a custom offer.
