I will create a brand or marketing strategy with action plan


About this gig
Hi! Im Irslan Hafeez, a professional brand strategist helping businesses build powerful brands that stand out. With years of experience in market research and brand positioning, I create strategies that clarify your brands purpose, connect with your audience, and drive growth.
What I offer in this gig:
- Brand strategy and positioning to define your unique value
- Brand mission, vision, and long-term business alignment
- Target audience definition and detailed buyer personas
- Market research and competitor analysis to find opportunities
- Brand narrative, storytelling, and voice & tone guidelines
- Strategic messaging framework and core messages
- Slogans, taglines, and key visual assets
- Typography, color palette, and brand style guidance
- Go-to-market (GTM) strategy and execution roadmap
I focus on clarity, differentiation, and actionable strategies to ensure your brand not only looks great but also resonates with your audience and grows your business.
Lets craft a brand strategy that positions your business for success.
brand strategy, brand positioning, brand identity, market research, competitor analysis, brand storytelling, GTM strategy, brand messaging, buyer persona
Get to know Irslan H
Digital Marketing, Meta Ads, Tiktok Ads, Tiktok shop, Leads, Shopify Development
- FromPakistan
- Member sinceDec 2025
- Avg. response time1 hour
Languages
English
My Portfolio
FAQ
What makes this brand strategy different?
It’s buyer persona-led. I use market research and competitor insights to create positioning, messaging, storytelling, and brand voice you can apply across all channels.
Do you include buyer persona and market research?
Yes. I provide a buyer persona snapshot, audience insights, and market research to shape your strategy. If you have existing data, I review and refine it.
Who will work on my project?
I handle your project personally, ensuring clarity, differentiation, and a strategy you can confidently implement.
Difference between brand strategy and marketing plan?
Brand strategy defines who you are and how you communicate. Marketing plans focus on campaigns and channels. This gig builds the foundation.
Is this suitable for B2B and B2C brands?
Yes. I adapt buyer personas, messaging, and customer journeys to fit your business model and audience.
Can you work with a new brand with no clarity?
Yes. I define your audience, value proposition, and direction using research before you invest in design or content.
Can I implement this without a big team?
Yes. The strategy is clear and actionable for founders or small teams, with guidance to brief designers or agencies.
How does the process work?
You submit a brief, I research your market, define personas, and build your brand strategy. Feedback happens directly in the order chat.
What does the final document look like?
You get a presentation-ready PDF with positioning, messaging, brand voice, insights, and a roadmap for content, website, and campaigns.
Do you design logos or visual identity?
No. This gig focuses on strategy, messaging, and positioning. You can use it to guide designers or agencies for visuals.

