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I will set up fb capi pixel and server side tracking via GTM
Digital Growth Specialist and Tracking Expert
Hi, I am Atik, a Digital Growth Specialist. I help businesses scale by solving complex technical challenges.
My Core Expertise:
Tracking: Facebook CAPI, Pixel, GA4, and Server-Side Tracking (GTM/Het...
About this Gig
Are your Facebook Ads underperforming due to iOS updates & ad blockers?
Browsers now block 3rd-party cookies, making the regular FB Pixel inaccurate. The fix? Facebook Conversion API (CAPI) & Server-Side Tracking.
I will implement CAPI alongside the browser Pixel via GTM, sending 100% accurate data directly from your server to Meta.
What I Will Do:
- Set up FB Pixel & Conversion API (CAPI)
- GTM Server-Side configuration
- E-commerce Events (ViewContent, AddToCart, Checkout, Purchase)
- Event Deduplication (Fix double-tracking)
- Increase Event Match Quality (EMQ)
- Domain Verification
- 1st-Party Cookie setup via Custom Sub-domain
Platforms: WordPress / WooCommerce, Shopify, Custom Sites.
Why Choose Me? With real-world experience in scaling e-commerce and managing server infrastructure (including Hetzner & Docker environments), I don't just do basic setups. I build bulletproof tracking systems so Meta's algorithm gets the exact data needed to scale your campaigns efficiently.
Please message me before ordering to discuss your project!
FAQ
Why do I need Server-Side Tracking and Facebook CAPI?
Since the iOS 14 update and the rise of ad blockers, regular browser pixels fail to track a lot of data. Server-side tracking (CAPI) solves this by sending data directly from your server to Facebook, ensuring you don't miss crucial events like purchases, which improves your ad performance and ROAS.
What access do you need to complete the setup?
I will need admin access to your Facebook Business Manager, Google Tag Manager (GTM), website backend (e.g., WordPress/Shopify), and your hosting/domain control panel to set up sub-domains and server configurations.
Do I have to pay for the tracking server?
Yes, server-side tracking requires a cloud server (like stape.io, Google Cloud, or Hetzner). The monthly server cost is separate and needs to be covered by you. I can guide you on choosing the most cost-effective solution for your business.
How do you fix double-tracking or event deduplication?
Since I will be setting up both the browser Pixel and Server CAPI, I will configure Event IDs in GTM to ensure Facebook accurately deduplicates the events, preventing double counting and skewed data.
Will you improve the Event Match Quality (EMQ)?
Yes! I will implement advanced data hashing and send parameters like First Name, Last Name, Email, Phone Number, and IP Address via the server side. This significantly improves the Event Match Quality score on Meta Business Manager.
I have a custom-built website. Can you set up CAPI for it?
Yes. While I specialize in WooCommerce and Shopify, I can also configure tracking for custom PHP, Node.js, or React websites, provided there is a data layer properly implemented.
