I will audit ga4 ecommerce tracking and your purchase funnel

Brazil

I speak English, Portuguese, German

254 orders completed

Analytics engineer, GA4, GTM and CRM integrations

I connect websites, advertising platforms and CRMs so you can follow a lead from its first visit to a booking or sale. My work covers GA4, GTM, Google Ads, UTM and click-ID capture, offline conversion...

Level 2

Has met high performance criteria and has a proven track record for meeting client expectations.

About this Gig

I review your GA4 ecommerce tracking so you can see which purchase and funnel data can be used, and which needs repair.

This audit covers one store and up to 5 events, such as view_item, add_to_cart, begin_checkout, add_payment_info and purchase. I check event firing, duplicate purchases, transaction IDs, currency, value and item data where available.

I compare the implementation with the checkout journey and review relevant GTM tags and consent behaviour. You receive findings with evidence, a prioritised repair plan and one funnel improvement recommendation. Two revisions cover corrections or clarification of the audit.

I work with WordPress/WooCommerce and custom websites. Send your store URL, platform and the reporting problem before ordering so I can confirm access and compatibility.

This is an audit, not a tracking rebuild. Implementation, custom data-layer development, multiple stores, server-side hosting and paid tools are quoted separately. Store totals and GA4 revenue may differ because of consent, attribution and processing; I explain the differences found rather than promise a perfect match.

Technology:

Google Analytics

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Google Data Studio

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Google Sheets

Analysis type:

Diagnostic analysis

Expertise:

Web analytics

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Business Insights

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Anomaly detection

Programming language:

Python

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JavaScript

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