I will optimize your ghost cms SEO, routing, and technical performance
About this Gig
Ghost CMS is blazing fast. But speed alone won't get your newsletter or blog ranked.
Startups, creators, and premium publishers use Ghost because its a beautifully clean, modern platform. However, to unlock its full organic potential, you have to go beyond the basic dashboard settings. Because Ghost is built on Node.js, customizing your SEO architecture requires editing underlying code fileswhich can easily break your premium theme if done wrong.
If you want to turn your content archive into an organic traffic machine, you need a Ghost CMS technical specialist.
What I will do for your Ghost publication:
- Custom Routing (routes.yaml): Structuring your URLs so your blog, newsletter archives, and podcasts have their own dedicated, SEO-friendly silos.
- Taxonomy Optimization: Fixing the metadata for your "Tags" and "Author" pages so they stop cannibalizing your main articles.
- Handlebars.js SEO Tweaks: Injecting advanced Schema Markup directly into your theme files so Google understands your content type (NewsArticle, Podcast, etc.).
- Technical Health: Fixing pagination issues, Core Web Vitals, and duplicate content errors.
Stop relying purely on Twitter or LinkedIn for subscribers. Let Go
Language:
English
SEO service providers cannot guarantee results
SEO services offer implementation of SEO practices only, which may take weeks or months before any results begin to show.
Other Search Engine Optimization (SEO) Services I Offer
FAQ
Doesn't Ghost have built-in SEO? Why do I need you?
Ghost has excellent default SEO fields (like meta tags and fast load times), but it lacks advanced structural controls out of the box. To set up custom URL hierarchies, advanced schema, or programmatic SEO, you have to manually edit the routes.yaml and Handlebars theme files. I handle this technical
Will this break my custom Ghost theme?
No. I make all theme-level adjustments (like injecting Schema markup) locally first. I will download your active theme, apply the necessary SEO code enhancements into the .hbs files, and upload it as a new version so your live site experiences zero downtime or visual breaks.
Do you optimize the content of individual articles?
This gig focuses on Technical and Structural SEO—ensuring the "plumbing" of your Ghost site is flawless so Google loves it. I will optimize the metadata for your core pages and categories, but I do not write blog posts for you.
I migrated from WordPress/Substack. Can you help with redirects?
Yes. If you recently moved to Ghost and are losing traffic, your old URLs likely aren't pointing to your new ones. Send me a message, and I can create a custom offer to handle your redirects.json file to save your search rankings.
