It encompasses a broad set of strategies designed to reach audiences where they spend much of their time: online.
Key components include:
- Search Engine Optimization (SEO) improving a website's visibility in search engine results to attract organic (unpaid) traffic.
- Content Marketing creating valuable content (blogs, videos, infographics) to attract and engage an audience.
- Social Media Marketing using platforms like Instagram, LinkedIn, or TikTok to build brand awareness and engage with customers.
- Email Marketing sending targeted messages to nurture leads and retain customers.
- Pay-Per-Click (PPC) Advertising running paid ads on search engines or social platforms, paying only when someone clicks.