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English
$
USD
I will create a clear brand strategy and positioning for your business
Borislav Z.
About this gig
A strong brand starts with clarity, not decoration.
I help businesses define the strategic foundation behind their brand who they are, who they serve, how they should be positioned, and what direction the brand should take.
Depending on the package, the work may include:
- Brand and business analysis
- Target audience and buyer persona
- Brand positioning
- Competitive/SWOT analysis
- Strategic direction and action plan
- Brand roadmap
- Strategic consultation
You will receive a clear, structured strategy document designed to guide future branding, communication and visual identity decisions.
This service is ideal for new businesses, growing brands, or existing companies that need clearer positioning before investing in design.
Please note: this Gig focuses on brand strategy and positioning. Logo design and full visual identity development are not included.
If you are unsure which package fits your business, feel free to contact me before ordering.
Get to know Borislav Z.
Borislav Z.
Brand Strategy and Identity Designer
- FromBulgaria
- Member sinceMar 2022
- Last delivery3 years
Languages
English
I'm a brand strategy and identity designer helping businesses turn unclear ideas into clear, structured brand systems. I start with strategy—understanding the business, audience, positioning and direction—before moving into visual execution. I work across brand strategy, visual identity, brand guidelines and selected applications, creating practical systems that stay consistent across real business touchpoints.
My Portfolio
FAQ
What do I receive at the end of the project?
You will receive a structured brand strategy document covering the elements included in your selected package, such as audience, positioning, analysis, strategic direction and next steps.
Does this Gig include logo or visual identity design?
No. This Gig focuses specifically on brand strategy and positioning. Logo design and full visual identity development are separate services.
Is this service suitable for a new business?
Yes. Brand strategy is especially useful before creating a logo, website or marketing materials because it establishes the direction those decisions should follow.
Can you work with an existing brand?
Yes. I can analyze an existing brand, clarify its positioning and help define a stronger strategic direction without requiring a complete rebrand.
What information will you need from me?
You will complete a short strategic questionnaire covering your business, audience, goals, competitors, current challenges and existing brand materials.
Which package should I choose?
Choose Basic if you need initial clarity and direction, Standard for deeper positioning and analysis, and Premium for a more complete strategy including roadmap and consultation.
