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Fiverr Pro
English
$
USD
I will create a brand voice, tone guide, and brand messaging guide
About this Gig
Your brand has a personality. Your words should show it.
A brand can have a great product, a strong visual identity, and a clear strategy then lose all of that personality the moment it starts writing. One post sounds formal. The website sounds overly corporate. The emails sound completely different. And suddenly, the brand feels like four different people sharing one account.
I'll create a brand voice and tone of voice guide that gives your brand a consistent, recognizable way to communicate across every platform.
What I'll help you define:
- Brand Personality Framework & Core Values
- Brand Voice & Tone of Voice Characteristics
- Core Communication Principles & Rules
- Words & Phrases to Use vs. Words & Phrases to Avoid
- Tone Variations by Situation (e.g., Sales vs. Customer Support)
- Practical Messaging Examples & Cross-Platform Guidelines
Your final brand voice guide will be delivered in a professionally organized Google Doc that you can immediately hand over to your website writers, social media managers, and marketing teams.
Let's give your brand a voice people can recognize. Please contact me before ordering if you need a larger custom messaging project!
Industry:
Education
•
Media & entertainment
Language:
English
•
Urdu
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
FAQ
What is a brand voice
Your brand voice is the consistent personality and communication style your brand uses. Think of it as who your brand sounds like.
What is the difference between brand voice and tone
Brand voice is your brand's consistent personality. Tone is how that personality changes depending on the situation. For example, a brand might always be confident and friendly, but use a more reassuring tone when responding to a customer complaint
Will you write my social media posts
This Gig focuses on brand voice and tone of voice guidelines, not ongoing social media management. Messaging examples are included depending on the package, but finished content calendars and large batches of social posts are not included unless agreed through a custom order.
Do you design logos or visual identities
No. This Gig focuses on verbal identity and communication. It does not include logo design, graphic design, or visual branding.
What do I need to provide before you start
Please provide: Business or brand name Industry / niche Target audience Website and social media links Current brand description Existing brand guidelines, if available Examples of your current communication Brands whose communication you admire Words or tones you want to avoid
Can you make the voice more unique
Yes. If your current communication sounds like everyone else's, I'll help identify stronger personality traits and communication patterns that make your brand more distinctive.
Do you guarantee increased engagement or sales
No. A strong brand voice can improve consistency, recognition, and communication, but business results depend on many factors beyond voice and tone.
Do you offer revisions
Yes. Each package includes a defined number of revisions. Additional revisions can be purchased as a Gig Extra.
What makes your approach different
I don't believe a brand voice is just a list of adjectives. "Friendly. Professional. Authentic. Engaging." Great. So is everyone else. Instead, I turn those ideas into actual communication rules — how your brand speaks, what it emphasizes, what it avoids, and how its personality changes with context
