I will develop buyer personas for your brand

I will create a buyer persona document that will detail essential information about your target buyer. This includes, but is not limited to:

• Exploring their goals, challenges, frustrations, and aspirations
• Detailing how they make buying decisions
• Identifying key information sources and relevant influencers
• Identifying trigger events that drive them to search for your product or service
• Listing specific requirements from service providers and common frustrations
• Mapping out their buyer's journey, from trigger event to recurring customer
• Creating a key value proposition for the persona.

The process for persona creation involves:

1. A 30 minute kickstart call to chat about your business and existing work you've done
2. I'll send you a questionnaire for key people in your organization to fill out
3. We will then have an hour-long call to go over the document and clarify information gaps.
4. I will create a polished persona document and send it to you.
5. I will implement any additional feedback to ensure it's as accurate and valuable as possible.

If you have any questions about the process or would like an example of a previous persona document I have worked on, just send me a message.