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$
USD
I will align your icp and personas to boost b2b saas conversions
simonfractional
About this gig
If your messaging is not outright solving a persona pain point, it's not going to resonate.
My work has helped launch a $1.3B SaaS category, scale startups to exit, and reposition legacy brands for growth.
This gig uncovers exactly who your best customers are, what drives their decisions, and how to position your offer so it resonates.
I'll review and refine your ICP, create actionable personas, and show you how to align your messaging to match real buyer pain points.
When we're done, you'll know who to speak to and how.
Let's get laser-focused on your best customers so you stop wasting time and start winning more deals.
What you get:
- Basic: One persona with basic notes and positioning.
- Standard: Two personas, tailored messaging, and pain-point mapping.
- Premium: Full strategy breakdown + use case alignment and journey fit.
Why work with me?
Hi, I'm Doug Simon, founder of Simon Fractional and creator of BrandScore.
Along the way, I've started four companies and partnered with dozens of SaaS founders to fix what's holding them back.
If you're unsure what's broken or how to move forward, I've been there. Let's fix it together.
Get to know simonfractional
simonfractional
Strategy First SaaS Marketing for Founders Who Are Done Guessing
- FromUnited States
- Member sinceJul 2025
- Avg. response time5 hours
Languages
English
I'm Doug, a Fractional CMO and B2B marketing strategist who helps SaaS founders stop guessing and start growing—with clear messaging, smarter positioning, and a funnel that actually works.
I've spent 20+ years launching new categories, scaling startups, and reviving brands that lost their way. I created BrandScore™ to help founders spot what’s holding them back—whether it’s their website, brand strategy, or go-to-market plan.
Whether you're stuck, scaling, or just getting started... I'll help you clarify your strategy and turn it into measurable growth.
Other Marketing Strategy Services I Offer
FAQ
What’s an ICP or persona, and why does it matter?
ICP = Ideal Customer Profile, and it defines the account/company fit. Persona = a humanized version of your buyer, and it focuses on the buyer’s psychology, needs, and role in the process.
What deliverables are included in this gig?
You’ll get a refined persona doc, positioning prompts, messaging suggestions, and if needed, a quick creative brief for internal team use.
What’s the difference between Basic, Standard, and Premium?
• Basic: One persona with basic notes and positioning. • Standard: Two personas, tailored messaging, and pain-point mapping. • Premium: Full strategy breakdown + use case alignment and journey fit.
Will you do customer interviews or surveys?
This gig does not include original research—but I can work with any info you already have and fill in strategic gaps based on SaaS benchmarks.
Can this help with sales enablement or content creation?
Absolutely. A clear ICP and persona alignment guides your team to build better assets, target the right segments, and boost conversions. Book a consultation and we can discuss sale enablement tactics and content strategy.
