I will plan your restaurant social media strategy and experience curation


About this gig
If you're looking to elevate your restaurants presence, both online and in-person, I can help guide the direction.
I specialise in social media strategy, creative direction, and experience curation for restaurants. This means I focus on planning and structuring your content, while guiding how it should look and feel to reflect your brand.
I don't create the content myself. Instead, I provide direction, mood boards, and guidance so your photographer or team can produce content that is aligned, intentional, and engaging.
Alongside this, I plan your content, write captions, and ensure your social media feels cohesive and consistent.
For restaurants looking to go further, I also offer experience curation helping you create more intentional and memorable dining or event experiences.
Everything I do is designed to enhance your existing brand, not change it.
Get to know Brooklyn Baker
Restaurant Social Media Strategist
- FromSouth Africa
- Member sinceMar 2026
Languages
English
FAQ
Do you create content (photos/videos)?
No, I don’t create content myself. I focus on planning, structuring, and guiding how your content should look and feel, working alongside your photographer or team.
What platforms do you work with?
I primarily focus on Instagram, as it is the most effective platform for restaurants and visual storytelling. I am also comfortable and can support TikTok and Facebook where relevant, depending on your brand and content strategy.
What is experience curation?
Experience curation enhances your restaurant’s atmosphere through intentional and engaging elements, such as themed dining ideas and memorable guest moments. The goal is to go beyond just food and service, creating an experience people want to return to.
What do you need from me to get started?
I’ll need an understanding of your brand, your goals, your current social media (if applicable), and any existing content or visuals you already have.
Will this change my restaurants identity?
Not at all. My approach is designed to enhance your existing brand and experience, not change what already works.
Can you work with my existing team?
Yes, I can work alongside your current team, including designers or content creators, to ensure everything is aligned and cohesive.

