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English
$
USD
I will develop your brand positioning and marketing strategy
CaiYifan
About this gig
Strong brands are built on clear market understanding, not guesswork.
I will research your market, analyze competitors and customer needs, and turn the findings into a clear, actionable brand strategy.
This service is designed for startups, D2C brands, and growing consumer businesses that need to clarify their positioning, identify opportunities, or prepare for launch and growth.
Depending on your package, your strategy may include:
Market and competitor analysis
Consumer insights and buyer personas
Brand positioning and differentiation
SWOT analysis
Brand messaging and strategic recommendations
Action plan and implementation roadmap
You will receive a clearly structured PDF report with relevant secondary-research sources referenced.
I bring nine years of marketing experience, including premium automotive brand projects involving VOYAH and Porsche in China. My approach combines structured research, commercial thinking, and creative brand communication.
Please contact me before ordering if your market is highly technical or regulated, or if you need primary research such as surveys, interviews, or focus groups.
Get to know CaiYifan
CaiYifan
BRAND MARKETING STRATEGIST,MARKET RESEARCH,CONSUMER INSIGHTS
- FromChina
- Member sinceJul 2026
Languages
English, Chinese
I am a brand marketing strategist specializing in market research, consumer insights, integrated campaigns, and brand communication. My experience includes premium automotive brands such as Porsche and Voyah, along with project work supporting Louis Vuitton and Pininfarina. I combine strategic thinking with practical execution across brand positioning, experiential marketing, content strategy, and creative production. I help brands identify opportunities and turn insights into actionable strategies that connect with target audiences and support growth.
My Portfolio
FAQ
What information do you need to get started?
Please send your website or product information, target market, business goals, known competitors, existing brand materials, and any research you already have. A clear brief helps me focus the strategy on your priorities.
Can you research the Chinese market and consumers?
Yes. I can support international teams seeking to understand China's market, competitors, consumer behavior, and brand context. Please message me first so I can confirm the industry, available sources, and scope.
