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$
USD
I will create your artist brand identity guide and visual direction
Cansu Y.
About this gig
Your work already has a voice. Your brand should have one too.
Most artists and small brands get a logo before they know what they stand for. I work the other way around.
I build the thinking layer first: what your project is about, who it speaks to, what makes it different, and how that should look and feel. Then I turn it into a written guide your designers, photographers and collaborators can actually follow.
What you get:
A brand concept and positioning statement. Your audience and brand personality defined. A narrative you can reuse in bios, press kits and pitches. Visual direction with a moodboard, color palette and typography guidelines.
How I work:
I ask questions before I make claims. I look at your work, research your field, and look at where you sit among the people working around you. My background is philosophy, so I'm trained to take an idea apart and find what's actually holding it together.
Good fit if: you're an independent artist, musician or small creative brand with a real idea that hasn't been put into words yet.
Not a fit if: you need finished logo files or graphic production. I define the direction, not the artwork.
Message me before ordering and tell me abou
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Cansu Y.
Cansu Y.
Brand Strategist and Creative Direction Consultant
- FromTurkey
- Member sinceFeb 2024
Languages
Turkish, English
I'm a brand strategist focused on concept, positioning and creative direction. This is the thinking that happens before design.
I work with founders, artists and small creative businesses on what the brand stands for, who it's for, and how it should look and sound. You get a written brand concept, positioning, and a visual direction document with moodboards.
I'm completing an M.A. in Philosophy, which is why I start with research and questions instead of templates. Previous work spans music, art and independent brands.
Send me your project and I'll tell you honestly if I'm the right fit.
FAQ
Do you design the logo as well?
No. I define the visual direction, style, color, typography, references and deliver it as a written guide. You or your designer can use it to produce the artwork. If you already have a logo, I'll include usage guidelines for it.
What do you need from me to start?
Links to your work, a short description of your project, and who you want to reach. If you have existing visuals, send those too. I'll ask follow-up questions once I've looked at everything.
How is this different from a branding package?
Most branding packages start with visuals. I start with the thinking behind them, what your brand stands for and why it should look a certain way. The result is a document you can hand to any designer.
Can we talk over a call?
I work in writing, which keeps everything documented and easy to refer back to. You can message me any time during the order and I'll respond in detail.
