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$
USD
I will create an executive authority roadmap and strategic brand positioning plan
Catherine Tonia
About this gig
Struggling to position yourself as a credible expert, executive, founder, or industry authority?
A strong personal brand is more than a polished profile. You need clear positioning, strategic messaging, differentiation, and a roadmap that shows your audience why they should trust you.
I will create an executive authority roadmap and strategic brand positioning plan to clarify your market position, strengthen credibility, and give you a practical path to build authority.
What you can get:
- Executive & personal brand positioning
- Brand differentiation & competitive positioning
- Target audience & buyer persona
- Authority-building strategy
- Thought leadership direction
- Strategic messaging framework
- SWOT & positioning analysis
- Visibility & credibility strategy
- Action plan & authority roadmap
- 90-day roadmap with Premium
Ideal for CEOs, founders, entrepreneurs, consultants, coaches, authors, speakers, executives, startups, experts, & personal brands.
You don't need more random branding advice. You need a clear strategic direction.
Let's turn your expertise into a positioning strategy that makes your brand clearer, stronger, and more authoritative.
Get to know Catherine Tonia
Catherine Tonia
PR Strategist, Media Outreach and Public Relations Expert
- FromUnited States
- Member sinceOct 2026
- Avg. response time1 hour
Languages
English, Spanish, French
I’m a PR Strategist and Media Outreach Specialist helping brands, founders, startups, authors, and professionals build credibility and increase visibility through strategic PR.
I specialize in PR strategy, media targeting, outreach planning, compelling messaging, and authority campaigns tailored to your goals.
My approach is simple: the right story + the right audience + the right media opportunities.
Whether you’re launching, growing, or repositioning your brand, I’ll help you create a professional PR strategy that gets your story noticed.
Let’s build your visibility and authority.
FAQ
What is included in the executive authority roadmap?
The roadmap provides a strategic direction for building your authority and professional positioning. Depending on your package, it can include brand positioning, differentiation, target audience, messaging, thought leadership, visibility strategy, and an actionable roadmap.
Who is this service for?
This service is ideal for CEOs, founders, executives, entrepreneurs, consultants, coaches, authors, speakers, experts, startups, and personal brands that want to strengthen their positioning and professional authority.
What is strategic brand positioning?
Strategic brand positioning defines how you should be perceived, who you should target, what makes you different, and how you can communicate your value clearly in your market.
Will you analyze my competitors?
Yes, when included in your selected package. Competitive analysis helps identify market gaps, positioning opportunities, differentiation points, and ways your brand can stand apart.
Do I need an established brand before ordering?
No. This service can be useful for both new and established brands. I can help you establish strategic positioning from the beginning or refine an existing brand that lacks clear direction.
Will this guarantee more clients, followers, or revenue?
No strategy can honestly guarantee specific business results. My service provides professional strategic direction and positioning designed to help you communicate your value more effectively and build a stronger foundation for authority and visibility.
What information do you need from me?
I'll typically need your website or profile, business information, target audience, goals, current positioning, competitors (if known), and any important brand materials you want me to consider.
Can you create a 90-day authority roadmap?
Yes. The Premium package includes a 90-day strategic roadmap with actionable priorities designed to help you systematically develop your positioning, visibility, and authority.
Can I message you before ordering?
Absolutely. If you're unsure which package is right for your goals, you can message me with a brief overview of your brand and objectives, and I'll help you determine the most suitable option.
