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English
$
USD
I will create a brand messaging and positioning strategy
Caulene F.
About this gig
Your brand should make it clear who you are, who you serve, and why customers should choose you.
I'm a marketing and brand strategist with 10 years of experience across B2B and B2C marketing, brand strategy, positioning, integrated campaigns, product marketing, and communications. I've led rebrands, developed brand messaging, and created strategies that contributed to a 30% increase in lead generation and brand engagement.
Depending on your package, your strategy may include:
- Brand and messaging analysis
- Target audience and buyer personas
- Brand positioning and differentiation
- Value proposition development
- Messaging pillars and key messages
- Brand voice and tone direction
- SWOT and competitive positioning
- Strategic recommendations
- Action plan and brand roadmap
Whether you're refining an existing brand or preparing for your next stage of growth, I'll help you build a clear, cohesive strategy you can confidently use across your website, content, campaigns, and customer touchpoints.
Get to know Caulene F.
Caulene F.
B2B Brand and Integrated Marketing Strategist
- FromUnited States
- Member sinceNov 2024
- Avg. response time7 days
Languages
English
I am a marketing strategist with 10 years of experience across B2B and B2C marketing, brand strategy, integrated campaigns, product marketing, communications, events, and marketing operations. I help businesses turn ideas into clear, cohesive marketing strategies and campaigns that drive growth. My experience includes product launches, brand positioning, email and content marketing, event strategy, and marketing systems. My work has contributed to a 30 percent increase in lead generation and brand engagement and a 25 percent increase in website traffic.
Other Marketing Strategy Services I Offer
FAQ
Which package should I choose?
The Basic package is best if you already have established messaging and want an expert analysis with recommendations. Standard is for businesses that need a customized brand positioning and messaging strategy. Premium is for businesses seeking a comprehensive strategy and roadmap they can apply.
Is the strategy customized to my business?
Yes. Every strategy is developed specifically around your business, audience, goals, competitors, current brand, and existing marketing. I do not use generic or pre-made brand strategy templates.
Can you help if I already have an established brand?
Absolutely. You do not need to be starting from scratch. I can evaluate your existing positioning and messaging, identify gaps or inconsistencies, and develop recommendations to strengthen and clarify your brand as it grows.
Does this include logo or visual brand design?
This Gig focuses on brand strategy, positioning, and messaging rather than logo design. I do have experience with broader brand development and creative direction, so additional branding or visual support can be discussed separately based on your needs.
Can you help apply the strategy to my website or marketing materials?
Yes. The strategy is designed to guide your website, campaigns, content, email, social media, sales materials, and customer touchpoints. If you need help implementing the strategy through copy, campaigns, website content, or other marketing materials, additional support can be added separately.
