I will execute data cleaning transformation analysis insights and visualisation

My name is Cayley, Im a Strategy & Insights specialist with a decade of experience in cleaning and aggregating data and finding insights in complex datasets that drive real commercial growth. 

My career experience at Circana (IRI), Kantar and Serendipity2 (a boutique marketing consultancy) has focused on FMCG, retail, hospitality and consumer brands - for analytics projects at both a multinational and local level.  

Through growing my career at 'big players' in the data agency and consultancy space, my background ranges from data processing and attribution, building analytical models and visualisation tools, to creating cross-market growth strategies and designing commercial, insight-led solutions.

From research methodologies, data integration, transformation and analysis, market expansion opportunities, strategic foresight and growth planning, I have an end-to-end skillset translating raw data into actionable insights. This, applicable to various organisational levels - marketing and sales teams through to senior stakeholder and executive level audiences.