I will develop your small business brand and messaging

C
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C
cestevens
Carl S.
develop your small business brand and messaging
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develop your small business brand and messaging
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develop your small business brand and messagingdevelop your small business brand and messagingdevelop your small business brand and messagingdevelop your small business brand and messaging

About this gig

Struggling to communicate your brand's value?


I'm a copy director/branding specialist for billion-dollar life science brands, as well as a PhD neuroscientist who knows buyer psychology. I'm here to craft messaging that resonates with your small business's audience.


Choose the package that fits your needs:


  • Starter (headline + subheadline + tagline + short messaging platform)
  • Growth (full messaging platform - 2 concepts - with mission/vision/tone)
  • Comprehensive (3 concepts, competitor analysis, & messaging grid)


How it works:

  1. Complete a short questionnaire so I can learn about your business's unique selling proposition and customer pain points
  2. Optional discovery call (included in Comprehensive; add-on for Starter/Growth)
  3. I research your market and develop your messaging concepts (with competitor analysis for Comprehensive)
  4. You review and provide feedback
  5. I finalize your brand copy and, if included, map it across channels with a messaging grid (included in Comprehensive)


You'll receive research-driven messaging that inspires your ideal customers, simplifies content creation, and helps grow your business.


Lets partner to build a small business brand that sticks!

  • Service type

    • Campaign Ideation
    • Content Conceptualization
    • Creative Marketing Solutions

  • Language

    • English

  • Channel

    • Social media
    • Website
    • Email marketing
    • Online advertising campaigns
    • PR

  • Target audience

    • B2B
    • SMBs
    • Startups

Get to know Carl S.

Carl S.

Copywriter, Branding Specialist, Creativity Expert, Music Artist

  • FromUnited States
  • Member sinceApr 2022

  • Languages

    English
I'm a PhD neuroscientist, writer, and music artist with extensive branding experience in the life sciences, personal development, and entertainment industries. As the lead writer, copy team manager, and branding specialist at a top marketing agency, I’ve led successful branding/rebranding projects for billion-dollar clients, authored scientific publications, co-authored the Cambridge Handbook of Creativity, ghostwrote for a NYT best-seller, and edited for Forbes. My knowledge of marketing strategy and psychology ensure quality deliverables that build trust and loyalty. Let's work!

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