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Scaling brand requires a delicate balance of trust-building and aggressive marketing. Working with Vedartha Ayurveda, I managed the end-to-end user acquisition journey. My role involved conceptualizing high-impact ad creatives 'Hot Shoots', setting up targeted lead-generation campaigns, and optimizing media spend for maximum ROI. I successfully introduced the brand to untapped markets, significantly lowering the Cost Per Acquisition (CPA) while ensuring a steady influx of high-quality leads for the sales team.
Digital marketing expert
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