I will advise on luxury brand positioning and growth strategy

Absolutely. In luxury, the most expensive mistakes are made at the foundation. We will evaluate if your concept has the structural "DNA" to support a luxury multiplier before you commit significant capital to production or branding.

This is a core focus. We evaluate your brand across several pillars: exclusivity, pricing power, heritage (or "storytelling" for new brands), and distribution strategy. We’ll identify exactly where you sit and what adjustments are needed to move upmarket credibly.

"Do you work with established brands seeking a pivot?" Yes. Many clients are established "mass-premium" brands that have hit a ceiling. I help refine positioning for retail expansion, international entry, or shifting the brand toward a more exclusive, high-margin consumer base.

My background at LVMH Paris provided deep exposure to Fashion, Leather Goods, Watches & Jewellery, Beauty, and Wines & Spirits. I also advise on premium "experience" sectors like hospitality and bespoke consumer services.

Yes. High-end stockists (like Harrods, Lane Crawford, or LVMH-owned outlets) look for a very specific strategic "pitch." We will ensure your positioning is sharp enough to be taken seriously by global partners.

This is Strategy. We focus on the business and brand logic that informs your marketing. While we don't design logos or run ads, we define the "Strategic Brief" that your creative and marketing teams need to succeed.