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I will define a pricing strategy for premium or luxury positioning
Luxury and Tech Strategy Advisor Ex LVMH Oracle IBM Dell
Strategy advisor to founders and brands seeking clarity before major decisions. Former LVMH executive in Paris, moving into the luxury sector after a strategy career across IBM, Oracle and Dell, bring...
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Chay W was selected by the Fiverr Pro team for their expertise.
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Business Consulting
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E-Commerce Management
About this Gig
Vetted Pro
If you are unsure whether your pricing supports premium or luxury positioning, this session helps clarify what your price should communicate before you commit to market entry or expansion.
Clients typically book this when they want to validate pricing logic before launching, repositioning or approaching retail partners.
Pricing is one of the most powerful signals of whether a brand is perceived as premium, luxury or mid-market.
Many founders underestimate how strongly pricing shapes credibility, retail readiness and long-term brand value.
I support founders and brand leaders who want to define pricing strategies aligned with their positioning ambition and competitive landscape.
Clients typically come to me when they are:
- launching a premium or luxury brand
- moving from mid-market toward premium positioning
- preparing for retail entry or expansion
- structuring product tiers across a collection
- reviewing pricing before committing further investment
Together we assess positioning goals, portfolio structure and market expectations to define a pricing framework that is credible and practical to implement.
Clients I’ve worked with
Jo Malone London
Perfumes
Supported a three-month on-site strategy engagement at Jo Malone London’s global headquarters in London contributing to development of the brand’s international growth roadmap for presentation to senior leadership and board stakeholders in New York.
Sep 2014
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Other Business Consulting Services I Offer
FAQ
Is this suitable if my brand is still early stage?
Yes. Many clients come before launch to ensure pricing supports credible premium or luxury positioning from the start.
Can you help if I am moving from mid-market to premium positioning?
Yes. Pricing is often the key step when repositioning a brand upward, and we review structure as well as perception impact.
Do you analyse competitors as part of the pricing review?
Yes. Competitive context is part of assessing whether pricing supports your intended positioning. This is available in the premium package.
Is this service about spreadsheets or financial modelling?
No. This is a strategic pricing review focused on positioning, credibility and market expectations.
I already have pricing — can you review whether it makes sense?
Yes. Many clients come with an existing structure and want a second opinion before committing further investment.
