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$
USD
I will set up tiktok pixel and events API server side tracking via GTM
Ecommerce Tracking Setup for GA4, GTM, Ad Platforms
I help e-commerce businesses track sales and marketing performance accurately. I set up and troubleshoot GA4, Google Tag Manager, Google Ads conversion tracking, Meta and Snapchat Pixel, and TikTok Ev...
About this Gig
TikTok Pixel & Events API Server-Side Tracking via GTM
Struggling with inaccurate TikTok Ads data after iOS updates? I will set up TikTok Pixel and Events API (server-side tracking) via GTM so your campaigns get 100% accurate conversion data every time.
WHY SERVER-SIDE TRACKING?
- Pixels lose 30-40% conversions due to ad blockers and iOS
- Server-side Events API bypasses these limitations
- Higher match quality = better TikTok algorithm optimization
- More accurate ROAS data for your ad campaigns
WHAT I WILL DO
- TikTok Pixel setup via GTM
- TikTok Events API server-side setup
- Events: ViewContent, AddToCart, InitiateCheckout, Purchase
- GTM dataLayer configuration
- Shopify or WooCommerce integration
- Event deduplication (browser + server)
- Events Manager verification and testing
PLATFORMS SUPPORTED
- Shopify
- WooCommerce (WordPress)
- Wix
- Any Custom Websites
WHY CHOOSE ME?
Specialist in Facebook CAPI + TikTok Events API
GTM expert clean, organized tag setup
Every setup verified before delivery
Message me before ordering! Free support after delivery
My Portfolio
FAQ
What is TikTok Events API and why do I need it?
TikTok Events API (server-side tracking) sends conversion data directly from your server to TikTok — bypassing ad blockers and iOS restrictions. This means more accurate data, better campaign optimization, and higher ROAS compared to browser-only pixel tracking.
Do I need a GTM Server Container for this setup?
For Basic and Standard packages, a regular GTM web container is enough. The Premium package uses a GTM Server Container for full server-side tracking. I will guide you on setting up the server container if needed.
Will this work with my Shopify or WooCommerce store?
Yes! I specialize in both Shopify and WooCommerce setups. Just let me know your platform when ordering and I will configure everything accordingly.
How do I know the tracking is working correctly?
I verify every event using TikTok Events Manager Test Mode before delivery. You will receive a report confirming all events are firing correctly with proper deduplication.
What events will be tracked?
I will set up all standard TikTok events: ViewContent, AddToCart, InitiateCheckout, CompletePayment (Purchase), and Contact or Lead — depending on your package and business type.
