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I will develop your brand positioning and strategy
Edmund Chow
About this gig
Nike's swoosh dates to 1971. McDonald's Golden Arches became its logo in 1962. Today, both are recognisable even without their names. These symbols evoke expectations, emotions and memories.
What do you want people to recognise, remember and associate with your brand?
Why should they choose you?
How do you want them to feel when they experience your brand?
I help businesses and organisations clarify their identity, strengthen their positioning and communicate their value through strategic analysis and storytelling.
With a PhD in Drama and Applied Theatre and experience in organisational development, education and cultural research, I bring an interdisciplinary perspective to brand strategy.
BASIC (Brand Audit): Assess the clarity, consistency and effectiveness of your brand communications.
STANDARD (Positioning Blueprint): Audience and competitor review, SWOT, positioning statement and action plan.
PREMIUM (Brand Narrative & Strategy): Deeper analysis, narrative and messaging framework, 90-day roadmap and consultation.
Optional extras: Brand Story Makeover, additional analysis, consultation or roadmap.
Be seen. Be felt. Be remembered.
Get to know Edmund Chow
Edmund Chow
Founder CEO, KITE Educational Consulting Services
- FromAfghanistan
- Member sinceOct 2026
- Avg. response time1 hour
Languages
English, Chinese, Persian
I am the Founder and CEO of KITE Educational Consulting Services, specializing in teacher training and institutional capacity building in conflict-affected contexts like Afghanistan. With a PhD in Applied Theatre, I help universities and NGOs develop academic governance, research, and storytelling capacity. I also coach senior executives and TEDx speakers in strategic storytelling and leadership presence.
My Portfolio
FAQ
What is the difference between brand positioning and logo design?
Brand positioning defines what your organisation stands for, who it serves, what makes it distinctive and why customers should choose it. My service focuses on strategy, messaging and audience perception, not logo or graphic design.
What materials do you need from me?
I will need your website or social media links, a brief description of your organisation, your target audience and your main branding challenges. Existing brochures, presentations or brand guidelines are helpful but not essential. Additional documents may be requested depending on your package.
How does your storytelling approach strengthen a brand?
People remember stories and the emotions associated with them. Drawing on my background in Drama and Applied Theatre, I examine how your organisation's identity, values and customer experiences can be translated into meaningful narratives and how these narratives make your audiences feel.
Can you help implement the strategy?
My core service provides analysis and strategic recommendations, rather than managing marketing campaigns or redesigning websites. You can add a roadmap to guide implementation. If you need further consultation, we can discuss the scope through Fiverr before ordering.
