Partner marketing doesn't stop at digital campaigns. I help vendors structure and automate the operational side of partner marketing activities across the complete mix.
Activity scope
Digital Marketing
- Email campaigns
- Paid media
- Social campaigns
- Landing pages
- Content syndication
- Webinars
- Lead-generation campaigns
Event Marketing
- Partner events
- Trade shows
- Conferences
- Workshops
- Webinars
- Event lead follow-up
Print & Physical Marketing
- Brochures
- Flyers
- Direct mail
- Co-branded collateral
- Point-of-sale materials
Out-of-Home
- Local advertising
- Billboards
- Retail/location campaigns
- Partner-specific OOH activities
What I deliver
- Activity planning framework
- MDF activity categorisation
- Request and approval workflow
- Partner briefing process
- Asset and documentation workflow
- Campaign tracking
- Lead/result tracking
- Post-activity reporting
- Automation opportunities
- Standardised templates and processes
Core outcome
A repeatable partner marketing operating system instead of individually managed campaigns.