I will analyze your marketing data and google analytics to improve conversions
Senior Business Intelligence Analyst, Consultant
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About this Gig
You have Google Analytics, campaign reports and spreadsheets, but still cannot clearly explain why conversions changed, where performance is being lost or what your marketing team should improve first.
This marketing analytics service turns your existing data into clear insights and prioritized actions.
Depending on your package, I can help you:
- diagnose why a KPI such as CPL, CPA, ROAS or conversion rate is underperforming
- find where an end-to-end conversion funnel is losing performance
- compare campaigns, channels or segments to identify the strongest opportunities
- translate data insights into practical conversion optimization priorities
I work with Google Analytics (GA4), Excel data analysis, Google Sheets and marketing platform or CRM exports. Your marketing analytics report focuses on the business question behind the data and gives you clear data insights showing where to act next.
You receive clear findings, visual evidence, an executive summary and actionable recommendations.
LET'S WORK TOGETHER!
FAQ
Which package should I choose?
Basic diagnoses one KPI problem for one defined campaign. Standard diagnoses one end-to-end conversion funnel. Premium compares campaigns, channels and segments to prioritize where marketing should focus.
What counts as one conversion funnel?
One funnel is one end-to-end path leading to one primary conversion goal, such as Meta Ad → landing page → lead form → qualified lead. The individual stages are not separate funnels.
What does “segment” mean?
A segment is one breakdown dimension such as country, device, audience or traffic source. Complex cross-segmentation across several dimensions may require custom scope.
Why does Basic focus on one KPI but include several metrics?
The primary KPI is the problem being diagnosed. Supporting metrics are analyzed only when needed to explain what is driving that KPI. This one is important. Example: Problem = CPL but you may need CTR, CPC and landing-page conversion to explain it.
How many data sources are included?
Basic includes 1 structured source/export, Standard up to 2 and Premium up to 3. Additional sources can be added when the data is reasonably structured.
What data can you analyze?
Google Analytics/GA4, Google or Meta Ads data, Excel, CSV, Google Sheets, landing-page/form data and CRM or sales exports when relevant to marketing performance.
Do you set up or fix Google Analytics, GA4 or GTM?
No. This Gig analyzes existing marketing and conversion data. Tracking implementation, GTM setup and technical fixes are outside the standard packages.
What if my data needs significant cleaning or joining?
Packages assume reasonably structured existing data. Heavy cleaning, API work, complex joins, attribution reconstruction or very large datasets may require a custom offer.
What counts as a revision?
A revision covers corrections or clarification within the agreed analysis. A new KPI, funnel, segment, data source or business question is a scope change.
What should I send before ordering?
Please send your main business question, the KPI or funnel you want analyzed, your available data sources and the period you want reviewed. If you're unsure which package fits, please message me first.

