I will map your customer journey to find frictions and opportunities

I will need a short brief explaining your business, the customer segment and journey you want to understand, and the business problem or decision behind the project.

A focused journey covers one clearly defined part of the customer lifecycle for one customer segment. Examples include: • Sales or purchase journey • Onboarding • Adoption • Support • Renewal It does not cover the entire customer lifecycle from acquisition through retention and growth.

Standard maps one end-to-end customer journey for one customer segment. It can include customer actions, goals, needs, touchpoints, friction, pain points, gaps or drop-offs where evidence supports them, improvement opportunities and prioritized recommendations.

Premium is designed for a more strategic Customer Journey project covering the full customer lifecycle, such as acquisition through onboarding, adoption, renewal and growth. It can also include up to 2 priority customer segment or journey variants, deeper analysis of supplied business/customer data

Yes. Existing analytics, CRM reports, customer feedback, VoC data and other business information can be incorporated into the Customer Journey analysis where relevant. Complex quantitative analysis, dashboard creation, data engineering or advanced funnel modelling are not included by default and ma

Yes, but these are separate deliverables. Customer personas and detailed user-flow mapping can be added as extras or included in a custom offer depending on the number of personas or user types required.

Basic and Standard cover one customer segment. Premium can include up to 2 priority customer segment or journey variants where relevant. Additional segments can be added separately or scoped through a custom offer.

No. This gig focuses on the broader customer journey across the business, which can include marketing, sales, purchase, onboarding, product/service experience, support, renewal and growth. Detailed UX/user flows for a website, app or product interface can be added separately when relevant.

Depending on the package, you will receive a visual Customer Journey Map plus a structured analysis of the main findings, friction points, opportunities and recommendations. Typical delivery formats are Google Slides / PowerPoint and/or Miro, depending on the project.

For a straightforward Basic or Standard project with a clearly defined scope, you can order directly. For complex B2B journeys, multiple customer segments, enterprise environments, or projects involving extensive data, please message me first so the scope and package can be confirmed