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Fiverr Pro
English
$
USD
I will research and create your ideal buyer persona
Senior Business Intelligence Analyst, Consultant
I help businesses turn data and market information into better decisions.
I am a Senior Business Intelligence Analyst & Consultant specializing in business insights, market and customer intelligence,...
Vetted by Fiverr Pro
The Biz Intel was selected by the Fiverr Pro team for their expertise.
Vetted for
Market Research
About this Gig
Vetted Pro
You can have a strong offer and still waste time, budget and momentum if you are targeting the wrong customers.
With this PRO Gig, you replace guesswork with a research-backed buyer persona report.
You'll finally be able to answer:
Who is your ideal customer? What problems are they actively trying to solve? What makes them buy, and how should you position your offer so it resonates?
I'll provide you with customer insights to test your assumptions, identify which ICP is worth targeting considering YOUR business situation,
Depending on your package, your ideal buyer persona report can include:
- Buyer persona / ICP
- Demographics or B2B firmographics
- Needs, goals, pain points and motivations
- Buying behaviour, triggers and decision criteria
- Buyer language and how they describe their problems
- Channels and touchpoints
- Market segmentation, customer segment comparison and priority Ideal Customer Profile (ICP)
- Positioning and messaging recommendations
So instead of trying to speak to everyone, you know WHO to target, WHAT matters to them and HOW to approach them.
Use the findings to focus your marketing, sharpen your positioning and make better sales decisions.
LET'S WORK TOGETHER
Other Market Research Services I Offer
FAQ
Do I need to already know who my target customer is?
Not necessarily. Basic and Standard work best if you already have a defined audience. Premium is designed for businesses that need help comparing potential customer segments and identifying the priority ICP.
What is the difference between a Buyer Persona and an ICP?
A Buyer Persona describes the people you want to understand and influence. An ICP identifies the type of customer or business most worth targeting. Depending on your package, the research can include either or both.
Do you conduct interviews or surveys?
No. This Gig is based on independent secondary market and customer research. Primary research such as interviews, surveys or focus groups is not included.
Can you research both B2B and B2C customers?
Yes. For B2B projects, the research can include firmographics, decision-makers, buying criteria and business needs. For B2C, it can focus more on demographics, motivations, behaviours and purchase drivers.
What information do you need from me to get started?
Your business or offer, current target-customer hypotheses, market/geography, goals and any existing customer information or assumptions you want tested.
Does the Gig include positioning and messaging recommendations?
Premium includes positioning and messaging recommendations based on the priority ICP. Standard includes buyer language and key channels, while Basic focuses on the core persona.
What is not included in this Gig?
This Gig does not include content creation, social media management, SEO, paid ads, full marketing strategy, customer interviews or surveys.
