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English
$
USD
I will create restaurant, coffee shop, bakery and bar branding
Ursula
5.0
5.0
About this gig
Hola! I'm Ursula, but everyone calls me Uku. Im a branding expert designer and I create professional brand style guides for hospitality businesses from restaurants and coffee shops to bakeries and bars. With 15+ years of experience in global brand development and 6+ years specializing in hospitality branding, Ive worked with clients worldwide, crafting brand systems that guests recognize and remember.
My process begins with strategy. Through discovery workshops and moodboards, I define your brands personality, colors, typography, and visual language. The result is a clear, easy-to-use guide that keeps every detail from menus and packaging to signage, uniforms, and social media consistent and aligned with your concept.
Your brand guide can include:
- Brand essence (purpose, personality, values, voice)
- Logo usage, color palette & typography system
- Do's & Don'ts, applications & iconography
- Collateral (menus, packaging, uniforms, etc.)
Think of your guide as a daily companion: it keeps your brand consistent, clear, and full of meaning. Whether you need just the basics or a full identity system, your brand will stay authentic and recognizable everywhere.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Ursula
Ursula
Branding and Packaging Expert Designer
- FromArgentina
- Member sinceDec 2022
- Avg. response time4 hours
- Last delivery10 months
Languages
English, Spanish
✨ Boutique branding with personality ✨
I’m Uku, a branding designer with 15+ years of experience. I create modern, minimalist logos, packaging, brand guidelines, and menus for industries like Hospitality, Food & Beverage, Wellness, Beauty, Fashion, and Tech.
Each project starts with a collaborative strategy & discovery phase where your voice is key, turning your brand values into visuals that are unique, consistent, and full of personality.
Let’s make your brand stand out!
My Portfolio
FAQ
How is the process?
After placing your order, send your logo if you choose the basic package for guideline design. For the standard or premium packages, I'll send you a questionnaire and visual exercise. Once completed, I'll start with initial logo concepts, followed by collateral designs and the final guidelines.
Do I need to answer all the questions about my business?
Yes. Please answer all questions as detailed as possible. It will help us to understand your needs and develop a solid brand. Your answers are confidential.
How many pages can I include in the menu design?
Up to 4 pages. Do you need a special menu design? Please contact me for a custom offer.
What is the difference between a "Basic guidelines" and a "Pro guideline?
The "Basic": serve as a visual reference, presenting the key elements (logo, color, typography) 6-8 pages. The "Pro" provide a more comprehensive and detailed explanation presenting the key elements and visual style (illustrations, patterns, grids, etc.), collateral designs. 30-33 pages.
Do the packages include typography licenses?
No. You will have to buy the license of the typography we choose for the brand. I will send you the links to buy them.
Who owns the rights of use for the final work?
Once the project is marked as completed the Client owns rights to the final design(s) that the Client approves. The studio will have rights to publish any of the designs in their portfolio (in any platform).
Have another question? Do you need a custom offer?
Just send me a message, and I will be happy to help you. Wherever you are in the world, if you’ve got an idea then we’re here to listen. Let's work together!
What type of designs can be considered a collateral item?
Collateral items are branded materials that extend your identity: cups, napkins, coasters, uniforms, signage, or bags (tote/paper), Stickers.
Reviews
1 reviews for this Gig
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Rating Breakdown
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- Quality of delivery
- Value of delivery
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harindersingh7
Repeat Client
United States
It was amazing working with Ursula she did a great job in creating our brand.
$1,500-$2,000
Price
5 weeks
Duration
C 
Seller's Response
Helpful?
Reviews
1 reviews for this Gig
| (1) | ||
| (0) | ||
| (0) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
Most relevant
H harindersingh7
Repeat Client
United States
It was amazing working with Ursula she did a great job in creating our brand.
$1,500-$2,000
Price
5 weeks
Duration
C Seller's Response
Helpful?
