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$
USD
I will create a guideline for your brand and logo
Ursula
About this gig
Hi! Im Ursula, but everyone calls me Uku.
I create professional brand style guides that bring clarity and consistency to your visual identity. With 15+ years of experience in branding and design, I specialize in building modern, minimalist, and personality-driven systems that keep your brand recognizable across every touchpoint.
Whether you already have a logo or need one from scratch, I'll deliver a brand guideline tailored to your business.
Your guide can include:
- Logo usage rules and variations
- Color palette & typography system
- Do's & Don'ts for consistent application
- Graphic elements, Iconography & mockups
- Collateral designs
Think of it as your brands playbook a clear, practical tool to align your team, partners, and communication across digital and print platforms. From startups to established companies, I'll help you create a cohesive identity that feels modern, professional, and unique.
Message me with your brief or questions! :)
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Ursula
Ursula
Branding and Packaging Expert Designer
- FromArgentina
- Member sinceDec 2022
- Avg. response time4 hours
- Last delivery10 months
Languages
English, Spanish
✨ Boutique branding with personality ✨
I’m Uku, a branding designer with 15+ years of experience. I create modern, minimalist logos, packaging, brand guidelines, and menus for industries like Hospitality, Food & Beverage, Wellness, Beauty, Fashion, and Tech.
Each project starts with a collaborative strategy & discovery phase where your voice is key, turning your brand values into visuals that are unique, consistent, and full of personality.
Let’s make your brand stand out!
My Portfolio
FAQ
How is the process?
Everything starts with a good plan. We work with our clients to define what makes the brand unique. Once you place the order I will send you the initial questionnaire and the visual exercise. Once you completed them, design begins!
Do I need to answer all the questions about my business?
Yes. Please answer all questions as detailed as possible. It will help us to understand your needs and develop a solid brand. Your answers are confidential.
What is the difference between a "Mini guidelines" and a "Pro guideline?
Mini Guideline = essentials: logo basics rules, color palette, typography. Pro Guideline = full system: extended rules, do’s & don’ts, applications, mockups.
Do the packages include typography licenses?
No. You will have to buy the license of the typography we choose for the brand. I will send you the links to buy them.
Who owns the rights of use for the final work?
Once the project is marked as completed the Client owns rights to the final design(s) that the Client approves. The studio will have rights to publish any of the designs in their portfolio (in any platform).
Have another question? Do you need a custom offer?
Just send me a message, and I will be happy to help you. Wherever you are in the world, if you’ve got an idea then we’re here to listen. Let's work together!
I only need a logo. Is this the gig for me?
If you only need a logo, no worries — I also have a dedicated Logo Design gig. You’ll find it on my profile along with other services. Not sure which gig is right for you? Just send me a quick message and I’ll guide you to the best option for your needs.
